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Better Hearing without Spending Thousands

Mail-Order_Aids_Higher_Satisfaction_Table (1)

A recently published study has some good news for hard of hearing consumers on a budget. The Better Hearing Institute reports that direct-to-consumer (mail order) hearing aids are just as beneficial as traditional, expensive hearing aids, yet the consumer enjoys an 80% cost savings with mail order hearing aids.

The study also found that mail order hearing aid consumers are empowered to adjust the fit and settings of their hearing aids. Overall, these users achieve higher overall satisfaction rates and are more likely to recommend their hearing aid brand to others than those who purchase traditionally dispensed aids.

The Better Hearing Institute’s report came as no surprise to Dr. Sreek Cherukuri, founder of MDHearingAid, Inc., one of the largest direct-to-consumer hearing aid companies. “When we started out in 2009, there was some uncertainty in the marketplace, but I was determined to help my patients who couldn’t afford the thousands of dollars that traditional hearing aids cost.”

“It is gratifying to see a scientific study confirm what we and over 100,000 of our satisfied customers have known for some time – it is possible to enjoy better hearing without spending thousands of dollars.”

*Data in table sourced from:  Kochkin, S. A comparison of consumer satisfaction, subjective benefit, and quality of life changes  associated with traditional and direct-mail hearing aid use. Hearing Review. 2014;21(1):16-26.

What is Cookie Bite Hearing Loss?

A person with sensorineural hearing loss can have an audiogram curve that looks like a cookie that has a bite taken out of it. This loss pattern is called “cookie bite hearing loss”.

Other names for cookie bite hearing loss are pool hearing loss, soup plate hearing loss or U-shaped hearing loss.  A person with this pattern is unable to hear mid-frequency sounds while still being able to hear high and low frequency sounds. Fortunately, this hearing loss pattern is relatively rare

With this condition, a person might be able to hear something like a door slamming, but have a hard time following a conversation.

For the majority of people with cookie bite hearing loss, the reason is genetic rather than from aging, being exposed to loud noises, or illnesses/injuries. Although a person is born with this predisposition, he may not notice a problem for many years.

The symptoms are often slow to appear, with the more serious problems occurring after a person reaches 30 years of age. Many times people are not even aware of the problem until they are between 30 and 40.

Because this is a type of sensorineaural hearing loss, it can’t be cured or avoided. Anyone with this type of problem would require a hearing aid. For this type of condition a specific type of hearing aid is needed. Users need a hearing aid that focuses on amplifying mid-frequency range sounds.

Hearing aids will not be able to restore normal hearing but they will help manage the condition. Cookie bite hearing loss can get worse over time, so the sooner one begins using a hearing aid, the better. It will take a little while to get used to, but proper use of hearing aids will lead someone with cookie bite hearing loss to a better quality of life in the long run.

Just How Loud Is Just Too Loud?

jet-engineWe’ve all wondered if music played too loudly from headphones can damage your hearing. Well, the answer is a definite yes. In the past, these noise concerns were mainly associated with industrial workers who experienced prolonged exposure to high noise levels without adequate protective equipment. Now these concerns are spilling over onto people who listen to music too loudly with headphones.

Don’t assume this is only affecting teenagers and children though. According to the World Health Organization, hearing loss is one of the leading causes of disability in adults, with noise induced hearing loss being the second largest cause. No matter your age, you need to take precautions when listening to music with your headphones.

The problem comes from the maximum volume level that smartphones and media players can play audio. Some of these devices can reach up to 115 decibels, roughly the same as a chainsaw. At this level it takes less than a minute to do permanent damage to your ears. There are tiny, very sensitive, hairs inside your ears that are responsible for hearing. When these are subjected to prolonged exposure to loud noise they can become damaged. This process is gradual, but unfortunately once these hairs are damaged, they don’t grow back.

Recent US studies have shown a worrying trend stating that noise induced hearing loss is increasing among teenagers. As smartphones and media players become more and more common, the ability to damage one’s hearing increases. Even a slight hearing loss can negatively affect a child’s language development and academic progress.

ipod_phonesSo how loud is just too loud? Generally, anything over 85 decibels is too loud. Any prolonged exposure at or above this level is likely to cause damage to your hearing. The louder the volume, the less time it takes for permanent damage to occur.

Some smartphones allow you to monitor how loud your audio is being played. There are apps you can download that will make sure your audio isn’t at a level that can cause hearing loss. You should also be wary of apps that increase audio automatically to adjust for background noise. Also take breaks when listening with headphones to allow your ears to “relax”. Losing your hearing at any age will cause significant problems for you. Use caution when listening to audio with headphones to avoid future hearing loss problems.

Learn About Phones for People With Hearing Loss

Amplified-PhoneFor people with hearing loss, talking on the telephone can be a bit of a challenge. Luckily with today’s great advancements in technology, there are several ways those with hearing loss can talk on the phone. Below are some suggestions.

Amplified Telephones:
Amplified telephones can increase the decibel level of sound. They come in plenty of different styles, like corded or cordless, and are usually pretty easy to buy. Many of these phones are also hearing aid compatible, and have features such as loud ringers and flashing lights to alert you of a call.

Captioned Telephones:
For those with severe hearing loss these phones can caption entire conversations. They have audio input/output, but also display what the other person is saying in text on a screen. These are more expensive as there is more advanced technology inside them.

Free Phones:
There are also state funded specialized telecommunications equipment programs that you can look into. Currently 47 states are offering these programs, so check to see if yours does. You can check with a local telephone company to see what your state currently offers.

How to Buy:
There are plenty of places that one can get an amplified telephone. A quick internet search will lead you to plenty of websites that can assist you. Prices usually fall in the range from anywhere between $30 up to $300. The price usually depends on the features you need.


Can Untreated Hearing Loss Lead To Cognitive Disorders?

Senior man hard of hearingMany people, when confronted with the fact that they may be suffering from hearing loss, tend to brush it aside. They think to themselves “It’s not too bad yet, I can live with it” or “I’ll just get a hearing aid for the weaker ear.”

Even being recommended a hearing aid often leads to resistance. For whatever reason, people tend to push away the idea of getting help for their hearing loss. If you are one of these individuals who has been putting off seeking treatments, or know someone who is, it’s time to seek aid.

Cognitive Disorders:

Recent estimates suggest that only twenty percent of the 36 million people who suffer from hearing loss seek treatment. According to, on average people will wait ten years or more before getting a hearing aid.

While during this time they may have felt they were coping with the problem and that it wasn’t causing any harm, recent studies would suggest otherwise. Not only does hearing loss contribute to emotional, physical, social, and psychological problems, but these studies have shown a connection between hearing loss and reduced cognitive function.

Individuals who suffer from hearing loss are more susceptible to cognitive disorders such as Alzheimer’s and dementia, according to the National Institute on Aging. At John Hopkins, a recent study examined individuals with different levels of hearing loss and found a link between hearing loss and dementia.

After 20 years, almost 10 percent of participants were identified as having dementia. The study showed that overall, for every 10 decibels of hearing loss, the risk of dementia went up 20 percent.

Participants with mild loss were three times as likely to develop dementia, while those classified with severe loss were five times as likely. This cognitive disorder is suggested as being caused by auditory deprivation.

Auditory Deprivation:

When the hearing nerve is under-stimulated, auditory deprivation occurs. This can stem from untreated hearing loss over a period of time. When you get auditory deprivation, this can lead to a weakening of the entire auditory system.

Adults tend to experience hearing loss gradually, and as such auditory deprivation can often go on for a long period of time. When your brain goes without getting adequate sound, it causes atrophy in the areas responsible for speech and sound.

The ears act as a gateway for sound to get to our brain. If a sound doesn’t get to the ear, it doesn’t get to the brain. Sound means nothing to us until it is processed by our brains. Prolonged absence of sound can lead to the brain having trouble understanding sounds. It’s like a muscle in that if you don’t use it enough, it becomes weaker over time.

One of the most common causes of auditory deprivation is failure to treat hearing loss with a hearing aid. You can also suffer from the atrophy mentioned above if you only take care of one ear and not the other. When one ear does all of the work, the other one becomes unused and eventually weaker. Even if the other ear is later supported by a hearing aid, it can be difficult to help because of the existing auditory deprivation damage.


How much auditory deprivation is experienced depends on the individual. Each person has a different circumstance when it comes to the amount of hearing loss and how long the auditory system has gone under-stimulated. The main thing to remember about preventing auditory deprivation is to keep your auditory system stimulated!

If you suspect you have hearing loss, schedule a hearing test to see if hearing aids are right for you. Studies have shown that identifying and treating hearing loss sooner, rather than later, results in greater success.

Do I Need A Hearing Aid? Should I Get a Hearing Aid?

thinking about hearing aids

Should I get hearing aids? Many people have asked themselves this question over the years. As people get older, their hearing tends to slowly decline and can reach a point where they need some additional help. When deciding if you or a loved one would benefit from hearing aids, there are several things to consider.

The first thing to consider is the severity of your hearing loss. For most people, that requires a trip to the doctor or audiologist. A hearing professional will be able to test your hearing and let you know if you would benefit from hearing aids. Frequently when being tested, patients are surprised at just how much their hearing has degraded. This is because hearing loss is usually a gradual process, and therefore less noticeable.

Safety is another consideration. Hearing plays an important role in your daily life, so hearing impairment can negatively impact you in many ways. Driving becomes a hazard to not only you, but to those around you when you can’t hear well. Daily tasks become increasingly risky if you can’t hear as well as you used to and work can be more difficult and dangerous if you can’t hear what is going on around you. Consider your lifestyle and the implications of not having optimal hearing. If you think you or someone else could be hurt because of it, you should definitely consult a doctor.

There are also health risks associated with untreated hearing loss. It can put additional stress on your hearing pathways, which can cause them to deteriorate and lead to more rapid hearing loss over time. Patients with hearing loss are at a higher risk for depression and other health complications. By taking care of your ears early, you can prevent future health risks from occurring.

Start living life more fully by getting your hearing tested as soon as you can.


How To Have The “You May Need A Hearing Aid” Conversation

Senior Man Having a Hearing Aid Conversation Adult SonDo you know someone who is losing their hearing but refuses to get a hearing aid? This can be a very difficult situation to be in. On one hand, you are concerned for the other person and want him to get help, but on the other, you don’t want to offend him or make him feel bad about himself.

Many people find themselves in this situation. While it won’t be easy, having a talk with this person can be of great benefit for the both of you.

When starting this conversation, be sure to keep your tone calm and caring. Trying to force someone into doing something he doesn’t want to do may only make things worse. Try to explain to him how his hearing loss is affecting you.

You could try explaining that the problems is a safety issue. Or that you are frustrated having to repeat yourself all the time when talking with him. It may not be easy for him to hear that he is causing you problems, so try to do it in a non-accusatory way.

If that isn’t enough, try explaining some of the more serious consequences of hearing loss. For example, people with hearing loss are at higher risk for depression and other serious health complications. Let this person know that he is doing himself more harm than good by not getting his hearing problems resolved.

Finally, you can explain that hearing aid technology has come a long way. Hearing aids today are lightweight and barely noticeable. Hearing aids are not something to be embarrassed about, and the changes he will see in his hearing will be remarkable.

Tell him at the very least he should have his hearing tested.

Hopefully, with this advice you are able to convince your loved one with hearing loss to consider getting a hearing aid. Remember not to force him into anything and for this decision to be the most effective it has to be made by the person with hearing loss. If you make your arguments clear and from the heart, the outcome will be more positive for both of you.

MDHearingAid PRO

“The MD Hearing Aid PRO is a medical-grade, analog hearing aid designed to amplify the frequencies associated with the human voice without overly amplifying background noise. It provides excellent amplification and has been available for several years.

Many of our customers report the PRO outperforms their expensive custom digital devices even though it is an analog device. Many users prefer the warm nature of the analog sound.

Its performance is competitive with other hearing aids in the marketplace.

Hearing Aid Insurance: Does It Exist?

hearing aid insuranceHave you been delaying getting help with hearing loss because you are unsure about what your health insurance will cover? If so, you’re not the only one. Many people have untreated hearing problems because they do not understand their insurance coverage. It is important to figure out your plan because, if left untreated, hearing loss has an effect on both mental and physical health. Understanding your insurance policy can help you find unused coverage for your hearing health care.

Your Insurance Coverage:
Most people’s insurance is either paid for individually or through their employer. To find out if your plan covers hearing aids you need to look at your specific plan. Talk to either your insurance company or your employer about getting a brochure on your plan. Often these brochures are also available online. Inside there are specific words you can look for to help you determine what kind of coverage you have. Here are some keywords to get you started:

Some Words To Look For:
When locating what your insurance will cover it can be difficult to find what you are looking for if you don’t know the terms insurance companies use to classify hearing aids and hearing aid services. Some of the words you want to look for are:

  • Hearing Benefits
  • Hearing care or Hearing Healthcare
  • Physical Therapy
  • Speech Therapy
  • Audiology or Audiology Benefits
  • Rehabilitation Services
  • Speech and Language
  • Diagnostic

If you’ve looked through all of these words and still can’t find what you are looking for, try looking under umbrella terms like “Other Medically Necessary Services” or “Medically Necessary Therapies.” Finally, remember there is a difference between someone who is born with hearing loss or gradually loses their hearing and someone who loses their hearing due to injury or accident. Usually, injuries lead to more flexibility and more comprehensive coverage.

Limitations To Be Aware Of:
Just because an insurance company claims to cover 100 percent of hearing aid healthcare costs does not mean their aren’t hidden limitations. Talking to an audiologist can help the average consumer better understand these limitations. When you talk to your insurance company, be sure to ask if they cover the complete cost of all hearing aids or just the base/starting model hearing aids. This is important because hearing loss is specific to each individual and not every hearing aid is right for everyone. If you need a more advanced hearing aid, your health insurance may only cover the cost of the base model, leaving you to pay the rest.

Don’t let a lack of information stop you from getting help with your hearing. Finding out what your health insurance with cover is a great first step in getting a hearing aid. Don’t delay, find out about your specific insurance plan as soon as you can.

MD Hearing Aid Overview

Dr. Sreekant Cherukuri is a board-certified otolaryngologist (Ear, Nose, and Throat physician) and the founder of the MD Hearing Aid company.

As an attending physician in otolaryngology, Dr. Cherukuri would see patients every day who had hearing problems. Many of his patients who needed hearing aids went without the help they needed. It seemed that cost of custom hearing aids was a major obstacle. Each hearing aid costs between $1,000 and $3,000 and most insurance companies don’t cover that expense.

Dr. Cherukuri and his team at MDHearingAid used world-class components from both the US and European markets in developing the MD Hearing Aid PRO. The MDHearingAid PRO was designed to meet the needs of 80 to 85% of people with hearing loss.

Before marketing the PRO, MDHearingAid tested it on patients that fit the hearing loss profile. The response was overwhelmingly positive. The sound output was very clear and high quality and the users loved the control, such as a volume dial and program switch that they didn’t have on their high end, fancy hearing aids.

The MDHearingAid PRO has been a very successful product; however, analog hearing aids have certain limitations in challenging, noisy environments. That’s when the team at MDHearingAid decided to develop the MD Hearing Aid AIR, an all-digital hearing aid.

The MD Hearing Aid AIR is competitive with today’s expensive hearing aids because of its world class feature set. With the MDHearingAid AIR, we wanted to empower the user to make adjustments for their comfort.

Dr. Cherukuri shows where the ear domes attach to the AIR tubing and the dome goes into the ear. The AIR comes with six different ear domes in a variety of sizes and styles. There is a volume dial and on/off switch, which allows the user to manipulate the sound output depending on his environment and needs. There is a program button. The MDHearingAid AIR has three different programs, which change the amplification pattern of sound to accommodate the most common types of hearing loss in the most common environments.

The hearing aid assembly is a very simple process. The hearing aid tubing attaches to the hearing aid base with gentle pressure in a screw like motion. The other end is where the ear dome goes in that goes in your ear. You attach it with gentle pressure pushing it on and making sure it’s snug. There is an optional stabilizer bar that helps hold the ear dome in your ear canal, but that’s optional and can be removed.

Dr. Cherukuri asks his patient, Ed, to put the aid in his ear. “How does that sound now?”

Ed replies, “Excellent. Since I’ve got these MD Hearing Aid AIRs, my life has changed dramatically. Now I can go outside. I can hear the birds chirping. I can hear the wind in my ears. I can hear the leaves rustle. I’m hearing sounds that I haven’t heard in years. In fact, so long that I’ve forgotten what they sounded like. It’s really a great feeling. It’s given me a whole new phase back into my life again.”

Ed’s wife, Norma adds, “We’re both more compatible with one another because we don’t have to shout at one another and we don’t have to repeat.”

Another patient, Linda reports, “I love the programming of the AIR hearing aid because it has a Telecoil program, which connects the telephone right to my hearing aid. There’s no interference, no noise at all except the clear sound of the voice.”

Ed agrees, “Hearing on the phone now is much clearer than what it used to be. Before I’d have to have people repeating themselves over and over again. I’d get part of what was coming through, but part of it would be sound like mumbling. With the hearing aids now everything comes through crystal clear and I don’t have any problems on the phone whatsoever.”

Linda says, “The MD Hearing Aid AIRs have changed my life so much. I’m hearing things that I never heard. I’m not screaming at people on the phone. To anybody I know that has any hearing loss, I highly recommend these. They’re comfortable to wear. They’re affordable and they’re just great!”

The MD Hearing Aid AIR is an effective, affordable solution for the over 20 million people with untreated hearing loss. My philosophy is you should see a physician, preferably an Ear, Nose, and Throat physician, get a hearing test, and buy the best hearing aid you can afford. For many people that would be the MDHearingAid AIR.”